Coast2Coast Showcase Branding

Coast2Coast Showcase Branding

Est. Set Up: 60 Minutes Per Venue

Front of House Branding Setup Overview

The Front of House area is the first touchpoint for attendees entering the venue. Proper setup ensures a smooth check-in process, clear traffic flow, and a professional event presentation.

This guide outlines the branding and signage expectations for the Front of House setup, including exterior signage, entrance signage, and check-in tables layout.

Outside the Venue (Front of House Entry)

A-Frame Sign Placement

Place one A-Frame sign outside the main entrance as part of the Front of House setup.

• The “Check-In” side with the event logo should face outward and be clearly visible as spectators approach the venue.

• The “Tell Us About Your Experience” side with the QR code should face the opposite direction so it is visible as spectators exit the venue.

Placement Considerations

• If there is a long sidewalk or walkway leading from the parking lot to the entrance, place the A-Frame closer to the parking lot so spectators see the check-in direction earlier, but close enough to the building that they know which way to continue walking.
• If the entrance is close to the parking area, place the A-Frame near the main entrance doors.
• In bad weather (rain, strong wind, etc.), place the A-Frame closer to the building for protection.
• If weather conditions could damage the sign or cause it to tip over, it is acceptable to not place the A-Frame outside.

The goal is to ensure the sign is visible to arriving spectators while protecting event signage from unnecessary damage.

Exit Doors (Front of House Exit Points)

No Re-Entry Sign | Tell Us About Your Event Experience

Each Front of House exit door should have one laminated “Tell Us About Your Event Experience” sign.

• Placement: Eye level on each exit door

• Ensure the signs are clearly visible as spectators exit.

This allows us to gather customer feedback.

Inside the Venue (Front of House Area)

The athlete check-in area should be set up as a fully linear flow — athletes enter, move through each station in order, and exit toward the field without backtracking. All tables should have table wraps installed.

Station 1 — Greeter

The Greeter is the first point of contact when an athlete enters the venue.

Staff: 1

Table setup:

• No table required
• Staff member positioned at or just inside the entrance door

The Greeter's role is to welcome the athlete, confirm they are in the right place, and direct them toward the check-in table.

Station 2 — Check-In & Jersey Table

The check-in and jersey handoff run as one combined station with two tables side by side. There is no testing at check-in.

Staff: 2 (1 per table)

Table setup — Check-In table:

• Table wrap installed
• Tabletop sign that reads:
  • “Player Check-In"
• Staff handles QR Code scanning and provides the athlete with an upsell if purchased in advance. All athletes should be getting the subscription flyer at this time.

Table setup — Jersey Table:

• Table wrap installed
• Jerseys organized and ready to hand off
• Staff hands athlete their jersey for the event

Athletes leave this station with their jersey in hand and move directly to the Photo Prep area.

Station 3 — Photo Prep Area

The Photo Prep area is separated from the main check-in flow and positioned along the side wall. Athletes are directed here immediately after receiving their jersey.

Change Into Jersey

Setup:

• Designated space (no table) for athletes to put on their jersey before heading to the field or measurement zone
• Athletes should not proceed to the field or measurements until jersey is on

Photo Station

Staff: 1

Setup:

• Pull Up Banner installed and positioned
• Lighting and camera equipment ready
• Media captures athlete headshots at this station

Front of House Setup Checklist

Before doors open, confirm the following:

• Table wraps installed on all tables

• Exterior A-Frame placed outside the venue with correct orientation

• Directional A-Frame placed outside the venue

• Tables organized with jerseys and upsells

Subscription Pull-Up Banners

• DON’T LEAVE UNKNOWN - 1 per venue

• START YOUR FREE TRIAL - 1 per venue

• DON’T WAIT TO BE FOUND - 1 per venue

Placement

• Free trial one: Beyond the check-in area table but within view of people who are standing around and completing that process.

• The other two: Avoid high-foot-traffic areas and instead shoot for “high-dwell-zones,” such as…

  • Near seating areas/bleachers